A GOODYEAR FOR DUNLOP

Dunlop Canada (follow link to The Buzz, then Events, then Dunlop Name Swap) has invited Canadians whose surnames coincide with that of other tyre firms to change the last names to Dunlop in return for a share of $25,000. Bradley, Jackson, Brian and Janice Dunlop (as they are now known – all formerly Goodyear) have each been paid $6,250 for their troubles and, according to Dunlop, have “made their mark.” The IPKat doubts whether changing your name in order to be part of a publicity campaign can be meaningfully described as expressing your individuality. In any event, Dunlop isn’t a particularly outlandish name and signing your credit-card receipt “Bradley Dunlop” isn’t going to raise too many eyebrows. How different it would have been if the challenge had been set by, say, a certain Atlanta-based drinks manufacturer and the gentleman was to be known as “Bradley Coca-Cola…” This form of publicity stunt may work better in the long-term where the trade mark in question is inherently distinctive, especially if it is fanciful. The IPKat also wonders: if one of the newly-named Dunlops begins behaving badly, robs a bank or is seen leaving (or appearing in) a strip-club, does this count as trade mark tarnishment?

Compare the Canadian Dunlop site with the US and UK sites
Other useful things to do with rubber here, here, here and here




A GOODYEAR FOR DUNLOP <strong>A GOODYEAR FOR DUNLOP</strong> Reviewed by Anonymous on Sunday, August 17, 2003 Rating: 5

No comments:

All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.

It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.

Learn more here: http://ipkitten.blogspot.com/p/want-to-complain.html

Powered by Blogger.