For the half-year to 30 June 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Alberto Bellan, Darren Meale and Nadia Zegze.

Two of our regular Kats are currently on blogging sabbaticals. They are David Brophy and Catherine Lee.

Tuesday, 5 August 2003

JORDAN SPONSORSHIP SUIT FAILS

One way of gaining publicity for your brand is to pay for a motor racing team to splash it over their cars and kit. Another way is to get sued for non-payment of sponsorship fees and get your brand featured in the business press. Formula One entrepreneur Eddie Jordan sued telecoms giant Vodaphone for not paying $100m sponsorship cash to his Jordan F1 team. Sadly for him the claim failed, leaving him with £5m in legal costs.

The IPKat says: "if you want to prove the existence of a £100m sponsorship deal, try putting the contract in writing. One man's disputed account of a telephone conversation with another is not the strongest evidence".

Full text of the decision here
If you enjoy Formula One racing, click here
If you prefer something a little slower, click here or here



No comments:

Subscribe to the IPKat's posts by email here

Just pop your email address into the box and click 'Subscribe':