One way of gaining publicity for your brand is to pay for a motor racing team to splash it over their cars and kit. Another way is to get sued for non-payment of sponsorship fees and get your brand featured in the business press. Formula One entrepreneur Eddie Jordan sued telecoms giant Vodaphone for not paying $100m sponsorship cash to his Jordan F1 team. Sadly for him the claim failed, leaving him with £5m in legal costs.

The IPKat says: "if you want to prove the existence of a £100m sponsorship deal, try putting the contract in writing. One man's disputed account of a telephone conversation with another is not the strongest evidence".

Full text of the decision here
If you enjoy Formula One racing, click here
If you prefer something a little slower, click here or here

JORDAN SPONSORSHIP SUIT FAILS <strong>JORDAN SPONSORSHIP SUIT FAILS</strong> Reviewed by Jeremy on Tuesday, August 05, 2003 Rating: 5

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