Just hours after Schick-Wilkinson Sword unveiled the first four-blade razor, Gillette filed a rapid-response patent infringement claim, claiming that the new Schick Quattro has infringed the Gillette Mach3’s technology.

The issue a Boston federal court will be asked to consider is whether Schick's synchronised four-blade configuration, which retails at $8.99, infringes the patents that allow the three Mach3 blades to extend progressively closer to the beard. Gillette, which dominates the worldwide razor market, seeks preliminary and permanent injunctions, triple damages and other relief. But its response is not confined to legal action: the main battle will take place in the open market: Gillette has announced three new shaving products of its own, including an update of its Venus system for women.

Find out here why you shouldn’t steal Mach3 razors from Tesco Stores
To bake Berkeley sourdough with the aid of a razor click here
Test-drive a different sort of Quattro here
Review of Razor Blade Smile here
For misheard lyrics of Shocking Blue’s “I’m Your Venus” (used in Gillette’s Venus ads) click here
Read some of Gillette’s patents here, here and here

MACH3 STABS QUATTRO - BUT CAN IT TWIST THE BLADE? <strong>MACH3 STABS QUATTRO -  BUT CAN IT TWIST THE BLADE?</strong> Reviewed by Jeremy on Wednesday, August 13, 2003 Rating: 5

No comments:

Powered by Blogger.