August 2003 has seen the launch of a new intellectual property magazine. Intellectual Asset Management, published by Globe White Page, will be published bi-monthly under the editorship of Joff Wild, whose editorial experience spans Managing Intellectual Property and before that Patent World and Copyright World. IAM seeks to bridge the gap between purely legal writing on IP and the needs of the commercial and business world. The first issue carries the results of Suzanna Hawkes' key research on how companies' IP announcements affect share price movements, as well as a piece by Richard Marsland on how Unilever handles a burgeoning portfolio of 135,000 trade marks and 25,000 patents.
NEW MAGAZINE ON THE BLOCK NEW MAGAZINE ON THE BLOCK Reviewed by Jeremy on Tuesday, August 19, 2003 Rating: 5

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