The team is joined by GuestKats Mirko Brüß, Rosie Burbidge, Nedim Malovic, Frantzeska Papadopolou, Mathilde Pavis, and Eibhlin Vardy
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SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Hayleigh Bosher (Book Review Editor), and Tian Lu (Asia Correspondent).

Tuesday, 9 September 2003


One of the IPKat’s favourite websites, Up2Speed (as it was) has changed its name to MarketingWonk. This could be a wee bit confusing for readers since the site only recently changed to Up2Speed from MarketingFix. A press release appearing on the site gives a rundown of the top 10 reasons, some serious, some not so serious, for the name change, including to avoid spam, because “it's the next big trend in marketing: temporary branding” and because they “knew a kid in high school named Mark Etingwonk who was really cool.” The real reason, and number one of the top 10 was that they forgot to check the trade mark register before changing their name to Up2Speed – Up2Speed is registered in the name of SBC Communication Services for online newsletters with the USPTO.

The IPKat says: “For goodness sake CHECK THE TRADE MARK REGISTER BEFORE CHOOSING YOUR COMPANY NAME. (Especially if your specialism is marketing, in which case you’ll look extra-silly if you don’t)".

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