The team is joined by GuestKats Mirko Brüß, Rosie Burbidge, Nedim Malovic, Frantzeska Papadopolou, Mathilde Pavis, and Eibhlin Vardy
InternKats: Rose Hughes, Ieva Giedrimaite, and Cecilia Sbrolli
SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Hayleigh Bosher (Book Review Editor), and Tian Lu (Asia Correspondent).

Sunday, 23 November 2003


An article from the BBC details the University of Plymouth’s BA in Business and Perfumery. The students on this course learn how to create a smell to a brief that will later be passed on to the perfumer for refinement. As well as creating a “trade mark” smell for products such as perfumes, shampoo and detergents that may have a functional role, the odour is meant to communicate an emotion to the consumer. This is made complicated by the fact that different fragrances have different connotations in different countries, so smells may have to be formulated on a regional basis.

The IPKat notes that while smells are an important aspect of many products, following the ECJ’s decision is Sieckmann outlining the problems with registering odours as trade marks, it is hard to see how they can have value as intellectual property assets.

Identify smells here
Nice smells here and here
Noses here and here

No comments:

Subscribe to the IPKat's posts by email here

Just pop your email address into the box and click 'Subscribe':