For the half-year to 31 December 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Rebecca Gulbul, Lucas Michels and Marie-Andrée Weiss.

Regular round-ups of the previous week's blogposts are kindly compiled by Alberto Bellan.

Thursday, 18 December 2003

BUT WILL THEY HAVE TEN GREEN BOTTLES?

Ananova reports that Coca Cola is to go into the online music business. Next month it will launch mycokemusic.com with 250,000 tracks from 8,500 artists, though details of who the performers will be have not been released. This comes hot on the heels of the news last week that Coke is to sponsor the UK singles and album charts. Said the Coca-Cola marketing director:

“Consumers have told us that downloading music is confusing and complicated and what they want is an easy, simple-to-use downloadable service from a trusted brand.”

The IPKat is interested to see whether a reputation and trust that has been built up in a brand and a trade mark used on soft drinks will transfer successfully to something as hi-tech as music downloads. He can foresee though that the image that has been built up around Coke the drink could lead quite nicely to a range of music that will reinforce that image and that will be attractive to those who approve of the image of Coke the drink.

History of Coca-Cola here
Coke bottle collectors click here or here
Alternative use for Coke bottles here



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