For the half-year to 30 June 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Alberto Bellan, Darren Meale and Nadia Zegze.

Two of our regular Kats are currently on blogging sabbaticals. They are David Brophy and Catherine Lee.

Wednesday, 11 February 2004

A BIRD IN THE HAND ISN'T WORTH TWO IN THE BUSH FOR BIRDS EYE

Frozen food brand Birds Eye is scrapping its famous gull-shaped logo, The Scotsman reports that parent company Unilever is replacing the bird design with a new eye-shaped logo as part of the biggest overhaul of the brand since it first hit the British freezer market in 1938. The first products carrying the new logo are set to appear in April. Jerry Wright, brand director for Birds Eye, said: "You muck about with the old logo at your peril. You have to have something better in place but we believe we have that".

The IPKat, ever interested in birds, quite fancies moving in on the old gull-shaped logo and using it commercially himself once Unilever hasn't used it for five years. He wonders whether the giant food corporation will be taken the necessary precautions (if indeed there are any possible precautions) to prevent him doing so.

Find out here why the brand is called Birds Eye
Raging at the missing apostrophe in Birds Eye? Click here for consolation
More on birds' eyes here, here and here
Birdseyes here and here
Classic bird's eye joke here (scroll down to joke number 16)



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