For the half-year to 31 December 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Rebecca Gulbul, Lucas Michels and Marie-Andrée Weiss.

Regular round-ups of the previous week's blogposts are kindly compiled by Alberto Bellan.

Wednesday, 24 March 2004

DO LAWYERS TARNISH HEALTHY BRANDS?


The IPKat has just come across an interesting article in Marketing Week (18 March) by David Benady, "Divorce One, Sue One Free". Benady questions the wisdom of leading UK retailer TESCO providing legal services from its supermarkets alongside its usual range of food, drink, clothes and household equipment. Tesco Law can bring in big profits, but will the brand suffer if Tesco is perceived by consumers as "the company that won my ex-wife the car, the house and half of my private pension"? And what happens when two Tesco customers are in dispute?

Other Tesco brand extensions so far include insurance, personal finance, telecommunication services, domestic gas and electricity supply and travel agency.
Tesco lawyers here and here
Tesco in court here and here

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