For the half-year to 30 June 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Alberto Bellan, Darren Meale and Nadia Zegze.

Two of our regular Kats are currently on blogging sabbaticals. They are David Brophy and Catherine Lee.

Sunday, 21 March 2004

SHOCK HORROR SPUNK AND CANCER SCARE PULLS PLUG ON DASANI IN THE UK

The Register has announced that Coca-Cola’s much-publicised DASANI bottled water has just been pulled from the UK market. This product’s life in the UK has been a short but troubled one. First came the news that DASANI was no fancy product but mere tap-water from the middle-class bastion of Sidcup. Then came the further revelation that the DASANI website was promoting the new product with the slogan “Can’t live without spunk” ― a phrase that might be viewed more positively in the US than in the UK, where “spunk” is a slang term for semen. Finally it now appears Coke’s purified tapwater contained high levels of bromate, which is sometimes linked to increased cancer risk (for details click here and here). Bromate is not to be confused with the bromide derivative which is added to water products in the UK to fulfil local legal health requirements.

The IPKat is surprised at the apparent ineptitude of Coca-Cola, the owners of the world’s largest and most successful brand, in getting the DASANI message across to the British market. No doubt the damage done to the image of this one is only temporary, since there’s no damage to a brand in the UK that can’t be cured by time and money. In the meantime this cat will be keeping strictly to his saucer of milk.

More on spunk here, here and here

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