TOP DOG: ANDREX HOUND REACHES WAX SUMMIT


Ananova reports on another first for major brand-owner Kimberly-Clark: its ANDREX toilet roll puppy has become the first celebrity brand to be commemorated in the Madam Toussaud Celebrity Hall of Fame. The puppy, who has been registered as a series of UK trade marks since 1989, was not available for comment. It is not known whether the waxwork models were made from dogs that featured in ANDREX advertisements or from generic hounds.

The IPKat is not a-mew-sed, but respects Kimberly-Clark's dogged perseverance in building its presumably pensionable puppy into a leading marketing tool.

More on wax and dogs, fire dogs, hot dogs, reservoir dogs


TOP DOG: ANDREX HOUND REACHES WAX SUMMIT TOP DOG: ANDREX HOUND REACHES WAX SUMMIT Reviewed by Jeremy on Friday, April 23, 2004 Rating: 5

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