This from Freepress, via Adbusters: consumers are sending “warning signs” to US brands, according to Patrick Barrett. He writes that declining respect for American cultural values, exacerbated by the crisis in Iraq, is having a potentially disastrous effect on the image of US brands such as McDonald's, Coca-Cola, Nike and Microsoft. This is the conclusion of a new worldwide study of consumer attitudes. According to NOP World, the number of people who like and use US branded products has fallen significantly over the past year, while brands perceived to be non-American have remained relatively stable. Tom Miller, the managing director of NOP World, said worsening attitudes to the county's products could damage US business.
The IPKat wonders how the survey distinguishes between a decline in brand popularity which is caused by a brand being American and a decline caused by health or investment concerns.
Politicisation of brands here, here and here
More on brand surveys here and here