In another twist to the saga of trade mark protection for dishwasher tablets, the Daily Telegraph reports that Reckitt Benckiser went to court yesterday to protect the shape of its Finish Power Ball dishwasher tablets. Reckitt is appealing against the decision of the Trade Marks Registry, which held that its rectangular tablets with a red ball in the centre which is meant to represent extra cleaning to remove tough stains, was not distinctive. The company, whose action is being opposed by their rival, McBride, told Mr Justice Mann:
“No one else has anything like this…It is so out of the ordinary that it will stick in the mind of the purchasing party. They will say ‘I don’t want that one, I want a tablet with a ball sticking out of the top, because it made my glasses shiny last time”.
However, McBride argued that the Powerball was
“not different enough to be a trademark [sic], and that the consumer would not see the shape as product specific”.
The IPKat awaits the result of this decision with interest and will of course bring you coverage when Mann J delivers his decision. He doesn’t know of any successful attempts to register the shape of a dishwasher tablet as a trade mark (and not for want of trying on the part of their producers). However, if any of his readers know of such an application that has gone through, he’ll make sure that they’re the proud recipient of a small yet tasteful prize.

More powerballs here and here
More red balls here, here , here and here and here
HANDS OFF OUR BALLS, SAYS RECKITT HANDS OFF OUR BALLS, SAYS RECKITT Reviewed by Unknown on Thursday, June 10, 2004 Rating: 5

1 comment:

  1. Mann J has dismissed Reckitt Benkiser's appeal - more to follow from the IPKat anon.


All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.

It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.

Learn more here: http://ipkitten.blogspot.com/p/want-to-complain.html

Powered by Blogger.