Trade mark owners who complain that their trade marks are seized by the public and turned into pejorative terms should check out Wordspy. This site lists neologisms and terms that incorporate trade marks in just such a manner. The IPKat wonders what Pfizer would make of the term "Viagra divorce", defined as
"A divorce granted on the grounds that a husband is behaving aggressively or unfaithfully after taking Viagra or some other anti-impotence drug".
There's not much a trade mark owner can do about this, since there's no legal remedy he can enforce against the public at large for the "tort" of linguistic development.
IT'LL NEVER STAND UP IN COURT ... IT'LL NEVER STAND UP IN COURT ... Reviewed by Jeremy on Thursday, August 12, 2004 Rating: 5

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