The team is joined by: GuestKats Mirko Brüß, Rosie Burbidge, Nedim Malovic, Frantzeska Papadopoulou, Mathilde Pavis, and Eibhlin Vardy; by InternKats Ieva Giedrimaite, Rose Hughes, and Cecilia Sbrolli; and by Verónica Rodríguez Arguijo (TechieKat), Hayleigh Bosher (Book Review Editor), and Tian Lu (Asia Correspondent).

Wednesday, 25 August 2004

REBRANDING MADNESS


Here's a nicely cynical piece on the Register on the explanation of the nature and effect of the computer games company NCSoft's logo (an exercise in "corporate hocus-pocus"). The IPKat is reminded of the fable of the King's New Clothes.

More hocus-pocus here, here and here.

No comments:

Subscribe to the IPKat's posts by email here

Just pop your email address into the box and click 'Subscribe':