Here's a nicely cynical piece on the Register on the explanation of the nature and effect of the computer games company NCSoft's logo (an exercise in "corporate hocus-pocus"). The IPKat is reminded of the fable of the King's New Clothes.

More hocus-pocus here, here and here.
REBRANDING MADNESS REBRANDING MADNESS Reviewed by Jeremy on Wednesday, August 25, 2004 Rating: 5

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