For the half-year to 31 December 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Rebecca Gulbul, Lucas Michels and Marie-Andrée Weiss.

Regular round-ups of the previous week's blogposts are kindly compiled by Alberto Bellan.

Thursday, 9 September 2004

NON-COMMERICAL COMMERCIALS HIT THE AIRWAVES

It sounds like a trade mark owner’s paradise. The BBC reports that the Advert Channel has been launched, showing back-to-back adverts and nothing else. Much of its programming is made up of classic ads and amusing foreign advertisements. However, there’s a sting in the tail – none of the ads are paid for by the advertisers. Instead, the channel makes its money by phone-in competitions and downloads of ringtones features tunes from classic ads.

The IPKat wonders whether a channel filled completely with “real” adverts would work. People might tune in for the amusement value but he thinks the message of any one advert would get lost among the non-stop noise from all the other adverts.

Classic adverts here, here and here

1 comment:

Bud Wiser said...

Great page! Excellent points! Hope I can get away from my free tracfone ringtone long enough to come back again! Keep up the great work!
free tracfone ringtone

Subscribe to the IPKat's posts by email here

Just pop your email address into the box and click 'Subscribe':