QUAKERS BREAK FAITH WITH BEATEN WOMAN

Ananova reports that British athlete Paula Radcliffe has been dropped from an advertising campaign for porridge because she doesn't fit the advertising slogan. The 30-year-old Olympic athlete, who was intended to sign the contract once she returned from Athens, was due to shoot a TV commercial for Quaker's Oatso Simple porridge this week, showing her winning a marathon after eating the cereal. The advertising slogan was to read: "It helps you go the distance." Quaker has however pulled out, after Radcliffe's poor showing at the Athens Olympics where she failed to finish both the marathon and the 10,000m. Radcliffe had been seen as the perfect celebrity to promote the cereal as she says porridge is her favourite pre-race meal.
A source linked to Quaker said:
"Although a contract was not in place, the whole advert had been verbally agreed between Paula's agent and Quaker, although it was made clear that it would only go ahead if Paula won the medal”.
But agent Sian Masterson said the idea was scrapped because Quaker couldn't get the script approved by the Broadcast Advertising Clearance Centre, which pre-vets commercials, because it contravened regulations.

The IPKat is sceptical of Sian Masterson’s statement and sympathises with Paula Radcliffe on the loss of a potentially lucrative product endorsement package. But never mind: here’s a tip. Win your next big race, Paula, then endorse any breakfast cereal that’s not porridge, using the slogan “I used to eat porridge, but now I’m a winner!”.

Quakers here and here
How can you tell a Quaker from a Shaker? Click here
Porridge here and here
Worse breakfasts than porridge here and here
QUAKERS BREAK FAITH WITH BEATEN WOMAN QUAKERS BREAK FAITH WITH BEATEN WOMAN Reviewed by Jeremy on Sunday, September 05, 2004 Rating: 5

No comments:

All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.

It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.

Learn more here: http://ipkitten.blogspot.com/p/want-to-complain.html

Powered by Blogger.