We have all become used to the sight of health warnings on packets of cigarettes and on their advertising literature, remind us quite how bad the leading brands can be for our health and well-being. Now, according to Ananova, it's the turn of the Demon Drink. Newcastle Brown Ale and its Scottish Courage sister brands, including John Smith's bitter and Fosters and Coors, which brews Carling and Grolsch lagers, will introduce a similar policy next year and other brewers are expected to follow suit.
The IPKat notes that the major tobacco brands came through similar exercises surprisingly unscathed but wonders whether the fact that some brewers will be danger-labelling their brands while others won't is going to provide an effective control group for the purpose of comparing the long-term performance of brands that warn against brands that don't.
Other dangerous drinks here, here and here
Dangerous dumplings here
Monday, 18 October 2004
Posted by Jeremy at 1:05:00 p.m.