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Tuesday, 19 October 2004

TEXAN TRADE MARK ENFORCEMENT: WHERE THERE'S MUCK THERE'S BRASS

The Daily Telegraph reports that the State of Texas is keen to protect its trade mark rights in the slogan “Don’t Mess with Texas”. The phrase, coined by the Department of Transportation as part of its campaign against roadside litter, has proved popular since its introduction. Texas is now bringing proceedings against 30 companies, including the producers of "Don't Mess With Texas Women" bumper-sticker and University of Texas T-shirts proclaiming "Don't Mess With Texas Longhorns".

"We're very concerned that the value of our slogan has been devalued…The state of Texas has this brand and we want people to know what it means" said Doris Howdeshell, the director of the department's travel division.

The IPKat says, in this case imitation may be the sincerest form of flattery, particularly if Texas wants to encapsulate the essence of the State, rather than create a hollow catch-phrase.
Other things not to mess with here, here and here

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