For the half-year to 31 December 2015, the IPKat's regular team is supplemented by contributions from guest bloggers Jani Ihalainen, Nikos Prentoulis and Mark Schweizer.

Birgit Clark is on Sabbatical till the end of the year

Regular round-ups of the previous week's blogposts are kindly compiled by Alberto Bellan.

Monday, 25 April 2005

OUT ON THE TOWNE ...

Not much room for a Gap

Here's a nice one from the naming and branding blog Snark Hunting: Gap's new stores for ladies in the 35+ age group is to be called Forth & Towne. If you write out the name in full, instead of with an ampersand, that's "FAT". The IPKat says, "brand name creators should really be more careful".

No comments:

Subscribe to the IPKat's posts by email here

Just pop your email address into the box and click 'Subscribe':