For the half-year to 30 June 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Alberto Bellan, Darren Meale and Nadia Zegze.

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Monday, 25 April 2005

OUT ON THE TOWNE ...

Not much room for a Gap

Here's a nice one from the naming and branding blog Snark Hunting: Gap's new stores for ladies in the 35+ age group is to be called Forth & Towne. If you write out the name in full, instead of with an ampersand, that's "FAT". The IPKat says, "brand name creators should really be more careful".

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