The team is joined by: GuestKats Mirko Brüß, Rosie Burbidge, Nedim Malovic, Frantzeska Papadopoulou, Mathilde Pavis, and Eibhlin Vardy; by InternKats Ieva Giedrimaite, Rose Hughes, and Cecilia Sbrolli; and by Verónica Rodríguez Arguijo (TechieKat), Hayleigh Bosher (Book Review Editor), and Tian Lu (Asia Correspondent).

Thursday, 14 April 2005

SNARK-HUNT


The IPKat has stumbled on a fascinating blog he ought to have known about before: Snark Hunting, the naming and branding blog. Run by the Igor Naming and Branding Agency, Snark Hunting takes a keen look at some of the more curious name- and brand-creation exercises that have recently come to light, including the naming of a Mexican airline as Click and the baptism of Innovene as a Chicago-based spin-off of British Petroleum. This blog offers some worthwhile insights as to why names are chosen (though not as to why businesses pay so much money for them).

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