From October 2016 to March 2017 the team is joined by Guest Kats Rosie Burbidge and Eibhlin Vardy, and by InternKats Verónica Rodríguez Arguijo, Tian Lu and Hayleigh Bosher.

Thursday, 14 April 2005

SNARK-HUNT


The IPKat has stumbled on a fascinating blog he ought to have known about before: Snark Hunting, the naming and branding blog. Run by the Igor Naming and Branding Agency, Snark Hunting takes a keen look at some of the more curious name- and brand-creation exercises that have recently come to light, including the naming of a Mexican airline as Click and the baptism of Innovene as a Chicago-based spin-off of British Petroleum. This blog offers some worthwhile insights as to why names are chosen (though not as to why businesses pay so much money for them).

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