For the half-year to 30 June 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Alberto Bellan, Darren Meale and Nadia Zegze.

Two of our regular Kats are currently on blogging sabbaticals. They are David Brophy and Catherine Lee.

Sunday, 5 June 2005

VICTORY FOR AMERICAN BUDWEISER IN ITALY


Hot on the heels of an opposite ruling by the Czech court, a court in Rome has ruled that the rights in the Budweiser name should go to the US brewer, Anheuser-Busch. The Italian court has ruled that the Czech brewer’s two "Budweiser Budbrau" trade marks and one "Budweiser Budvar" trade mark should be cancelled. Budejovicky Budvar can still appeal against the court’s decision.

The IPKat selflessly conducts a spot of empirical research for the benefit of his readers…

The IPKat hates to think what the patchwork of contrary decisions concerning the two companies’ trade marks must do for the brewers’ European marketing strategies. If anyone has access to the text of the Italian court’s decision, the IPKat would love to know about it.

Another Budweiser controversy here
Unlikely Budweiser sponsorship here
Info with a heart here

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