The team is joined by: GuestKats Mirko Brüß, Rosie Burbidge, Nedim Malovic, Frantzeska Papadopoulou, Mathilde Pavis, and Eibhlin Vardy; by InternKats Ieva Giedrimaite, Rose Hughes, and Cecilia Sbrolli; and by Verónica Rodríguez Arguijo (TechieKat), Hayleigh Bosher (Book Review Editor), and Tian Lu (Asia Correspondent).

Wednesday, 12 April 2006

MUHAMMAD ALI SELLS RIGHTS TO HIS NAME


Muhammad Ali sells rights to name

The IPKat reads on the BBC webbie that Mohammad Ali, who first as Cassius Clay and then in his adopted name dominated the heavyweight boxing scene in the 1960s and 1970s, has sold the marketing rights to his name to entertainment and licensing company CKX. The deal, which also covers Ali's image and certain trade marks, has a reputed cash value of $50m (£28.6m).

Left: the IPKat, a natural southpaw, practises his ringside technique

CKX, who also control the rights to Elvis Presley's music and Graceland home, have established a new enterprise, Greatest Of All Time, as a vehicle for exploiting the Ali name: the Ali family keeps a 20% stake, CKX getting the rest. The Ali family will also be doing their bit to promote the great man's name.

Wikipedia on Muhammad Ali here
Great moments of British boxing: Henry Cooper knocks down Muhammad Ali here

No comments:

Subscribe to the IPKat's posts by email here

Just pop your email address into the box and click 'Subscribe':