For the half-year to 31 December 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Rebecca Gulbul, Lucas Michels and Marie-Andrée Weiss.

Regular round-ups of the previous week's blogposts are kindly compiled by Alberto Bellan.

Friday, 7 December 2007

Friday farcicals

The IPKat has learned from his learned colleague Tomasz Rychlicki that, on 18 November 2007, the Polish Patent Office announced the winning creative artists who submitted their artwork in a contest to design a poster on the subject of industrial property law. The poster depicted here, from a previous competition, was created by Magdalena Rogowska, a graduate student of the Higher School of Applied Arts in Szczecin.


Tomasz's weblog is, incidentally, connected to the next item from Brandrepublic, sent in by Paul Garland (Kemp Little), concerning Wonderbra's viral spoof of the Cadbury gorilla ad, featuring a model in a bra, which was pulled from YouTube after Phil Collins Limited claimed that the material was infringing its copyright. Wonderbra recreated the Cadbury's Dairy Milk ad for a viral campaign, replacing the gorilla with a 20-year-old model dressed only in a Wonderbra and jeans. She mimicked the gorilla's movements, drumming along to the Phil Collins' song 'In the Air Tonight'. As Brandrepublic explains:

The camera focuses on her chest more and more as the ad progresses and it ends with the line "Two cups full of joy".
The ad may be on YouTube no longer, but it lives on, thanks to Tomasz, here. Says the IPKat, if you want to compare the ads, the original Dairy Milk ad is still on YouTube, here. Adds Merpel, unlike the Wonderbra girl, the gorilla is topless -- and in urgent need of a good depilatory. More than you probably want to know about 'In the Air Tonight' here.

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