For the half-year to 31 December 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Rebecca Gulbul, Lucas Michels and Marie-Andrée Weiss.

Regular round-ups of the previous week's blogposts are kindly compiled by Alberto Bellan.

Wednesday, 23 January 2008

Mr Clean too dirty?

The IPKat's good friend and blogging colleague Frédéric Glaize has drawn his attention to an article published in Le Monde a week ago. This piece reports the tale of Pierre Chevalier, who had in the past portrayed "Mr Propre" (Mr Clean) for advertising purposes. M. Chevalier was told that his trailer was too dirty and must be moved. The trailer at stake has been parked on the camping of Parc des Roches in Saint-Chéron (Essonne) and had been left there since August by its owner. In November, Philippe Waver became the manager of the camping of Parc des Roches and wanted the trailer out, aiming at obtaining a fourth star for his camping. The bald actor told the journalist that the whole camping premises were closed and that the all other parking lots were as dirty as his.

The IPKat wonders whether this publicity will damage the goodwill in M. Chevalier's "Mr Clean" image, or whether it will open up fresh opportunities for diversity into areas in which cleanliness is not a merchandable commodity.

No comments:

Subscribe to the IPKat's posts by email here

Just pop your email address into the box and click 'Subscribe':