|Retail therapy may be fun for|
some -- but there are lots
of legal issues to address too
|In need of re-tail|
Brand value is at the heart of every retail business, no matter what or how it sells. The importance of creating and protecting a strong and identifiable brand in a competitive market and difficult economic conditions is paramount and can be key to the survival of smaller or start-up businesses. As markets become increasingly international, retailers face the additional challenges of protecting their brands across jurisdictions and ensuring consistency. This conference ... examines key issues surrounding the creation, use and protection of brands in the retail sector. It will be valuable for lawyers advising both start-up and established retailers of all types and sizes from online boutiques to major high street names. The key topics to be covered include:
This weblog is represented among the all-star cast of speakers, since blogmeister Jeremy and guest Kat Robert Cumming are both on the programme -- Jeremy in the chair and Robert doing some of the hard work. Other speakers, in alphabetical order, are Mark Abell (Field Fisher Waterhouse), Alex Carter-Silk (Speechly Bircham), Abida Chaudri (Baker & MacKenzie), Rebecca Chong (Institute of Practitioners in Advertising) and Chrfistopher Stothers (Arnold & Porter).
- Protection of shop names and trade dress
- Retailers going online
- Developing a successful business model into a franchising format
- Use of third party brand names in advertisements and marketing material
- Cross-Border Sales - Issues involving grey goods
- Development of own-brand products: Economic and legal Issues
If you want to join us on the big day, registration details are here. If not, Jeremy is hoping to do a spot of real-time speed-blogging so that you will have at least an inkling of what you're missing.