most recent CopyKat feature on the 1709 Blog. Zooming off to Djibouti, Afro-IP happily reports on the restoration of the ULKER BISKREM trade mark to its rightful Turkish owner, after it was hijacked by a bad faith application by a local business. Now crossing the Atlantic to Canada, we ponder -- along with Katfriend and fellow blogger Howard Knopf -- whether Canada is to blame for Europe's current
Great campaign, shame about the rubbish brands ... "City’s anti-littering ad campaign pulled due to trademark issues" is the title of a staff article published by CityNews, Toronto, and spotted by Chris Torrero (katpat!) This piece reads, in relevant part:
A good try, thinks Merpel, who wonders what would have happened if the City had dug its heels in and decided to persevere with the campaign. After all, it's not as if the municipality was actually selling anything, and there can be few consumers who are reluctant to carry on purchasing a branded product on the basis that they've seen it in an anti-litter campaign (or as real, live litter, come to think of it).
City spokesperson Siobhan Ramsay said the city launched the campaign earlier this month, but it was “discontinued” over trademark concerns. “Concerns were subsequently raised by various companies about the use of their trademarks and the potentially negative effect that this campaign might have on their brands, even though the affected companies have indicated their support for the City’s anti-littering initiatives,” Ramsay said .."