I spotted this mark [ie the mark displayed on the right] in this morning’s UK Trade Mark Journal No.2014/038 dated 12 September 2014:
UK00003023916, 27 September 2013 (25) Image for mark UK00003023916 BOLLOX Class 25 - Adult male under garments, including boxer shorts and under pants. 4E Products Ltd Representative: Bingham, Ian Mark
Perhaps this is one for the IPKat, to show the folly of the system?? Perhaps the word describes the examination procedure? Does it not offend Section 3(3)(a) [of the Trade Marks Act 1994, equivalent to Article 3(1)(f) of Directive 2008/95] as being contrary to public morality – "bollox" being the modern spelling of bollocks (especially in electronic media)? [if Google Search hits are a reliable reflection of modern spelling trends, the modern spelling has already overtaken the more correct original] Also, is it not descriptive of the purpose – being applied for in respect of the goods/clothing in which testicles are contained/protected/worn? Can you register ARMS for a sweater, LEGS for trousers or FEET for shoes? Surely registration of such words can and will offend a reasonable section of the public.Merpel recalls the words she wrote on this very weblog back in November 2008, commenting on an indignant guest post by Katfriend Sally Cooper concerning the UKIPO's willingness to tolerate applications for A*****E and Q***** (here)
" ... in the light of the [OHIM] Grand Board of Appeal ruling, in Case R 0495/2005 G Application of Kenneth (t/a Screw You)  ETMR 7, it's difficult to say that there's such a thing as a sign that's inherently offensive and contrary to good morality right across the Nice Classification: while A*****E will be regarded by most consumers as extremely unpleasant for most classes of goods and services, it's possible to think of relevant consumers of specific goods and services who might find the concept a turn-on. ...".This Kat feels that the Trade Mark Registry is not the best place to deal with issues of offensive branding. After all, failure to obtain trade mark registration doesn't offer any comfort or protection to the public: traders can carry on using brands like this which, precisely because they are offensive, or cause some degree of amusement to those who favour them, are always likely to some sort of market success.
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