tag:blogger.com,1999:blog-5574479.post1125012895095174102..comments2024-03-28T08:10:18.991+00:00Comments on The IPKat: When the consumer getting the mark all wrong might be good for the brand holder Verónica RodrÃguez Arguijohttp://www.blogger.com/profile/05763207846940036921noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5574479.post-27416586400372203812020-06-29T16:03:15.692+01:002020-06-29T16:03:15.692+01:00Er, yes, the Italian for "Nero" (the emp...Er, yes, the Italian for "Nero" (the emperor) is "Nerone". Not the sort of chap to name a coffe shop after. So, linguistic competence wanting in Latin as well.<br />Must be a quiet day at the Kattery. ;)spacecadethttps://www.blogger.com/profile/01350548456420149358noreply@blogger.comtag:blogger.com,1999:blog-5574479.post-49614172994155788692020-06-29T09:07:04.030+01:002020-06-29T09:07:04.030+01:00I hope we might meet for coffee in London before L...I hope we might meet for coffee in London before Long, Neil, but at a coffee bar that pays (and has no history of avoiding paying) UK corporation tax, however good Nero's coffee might be. I never made the connection with Rome, but I do use the trade mark as an example of the sort of problem EU trade mark owners can run into: NERO is 100 per cent descriptive of water, in Greek, and they do sell their own brand bottled water. Or they did when last I looked, pre-lockdown!Peter Groveshttps://www.blogger.com/profile/05020506617934637856noreply@blogger.com