tag:blogger.com,1999:blog-5574479.post1851602726746989173..comments2024-03-28T16:45:51.051+00:00Comments on The IPKat: The Reebok Factor: readers writeVerónica RodrÃguez Arguijohttp://www.blogger.com/profile/05763207846940036921noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5574479.post-1312351560343091072009-11-22T14:13:22.746+00:002009-11-22T14:13:22.746+00:00...please where can I buy a unicorn?...please where can I buy a unicorn?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-39545086438345355652007-05-29T08:49:00.000+01:002007-05-29T08:49:00.000+01:00Slightly delayed comment I realise - but having ch...Slightly delayed comment I realise - but having chatted with a frind in the "shoe design business", he said the following (though unsuprisingly he had not heard of "the Reebok factor") unedited<BR/><BR/>"...basically, i would just sum it up as the effects of a democratic<BR/>(capitolistic) commerce society. just because a product/brand is well known, doesnt mean it will sell. having heard of it and wanting to buy it are two vastly different things.<BR/><BR/>unfortunately, there is no magic secret or fomula to describe this (or success), if there were, im sure reebok and others wouldnt have the issue...<BR/><BR/>in the end, i just look at any brand/product in two ways- there is the rational side (good quality, good reputation, good price/value, etc.) and the emotional ("cool", feels nice, attractive, desireable).<BR/>without both sides for most products (esp. the emotional), there just insnt a connection and therefore a sale. not to say that the emotional side cant be "created"...thats what we designers try to do all the time. just that rational alone wont cut it anymore.<BR/><BR/>in reverse you can look at the ipod factor. why a product that is overpriced, has less features, and does less outsells everything up against it. esp. the Microsoft Zune which has even tried to capture that Cult of Cool feeling (unsuccessfully i would say)."Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-66289319239221298372007-05-09T09:58:00.000+01:002007-05-09T09:58:00.000+01:00Reebok need to checkout the Lovemarks website - ht...Reebok need to checkout the Lovemarks website - http://www.lovemarks.com<BR/>"Lovemarks, the future beyond brands". They will need to get over the<BR/>shock of their one entry, dated 2004 from Mexico. Then they will need<BR/>to read the 25 for Nike, and the 20 for Adidas. From those, they will<BR/>begin to get an idea of what they are missing. With that intelligence<BR/>to hand, their marketers could plan to move forward. Or not.Anonymousnoreply@blogger.com