tag:blogger.com,1999:blog-5574479.post1953903132975516894..comments2024-03-28T13:23:33.281+00:00Comments on The IPKat: Rebrand the name, change the way we eat, and save (at least part of) the ecology: the story of copiVerónica RodrÃguez Arguijohttp://www.blogger.com/profile/05763207846940036921noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5574479.post-70184113466483563652022-11-13T21:07:18.841+00:002022-11-13T21:07:18.841+00:00In mediaeval Europe, "farmed" artificial...In mediaeval Europe, "farmed" artificially-constructed carp ponds were a common feature of monasteries and larger towns, to provide a reliable source of protein, especially with dietary rules on permissible Friday and Lenten foodstuffs. In the UK, the switch to saltwater fish (for those living away from the coast) came in the 1800s, when railways and refrigeration allowed cod and other saltwater fish to be transported inland to the cities before it went off. <br /><br />My experience of central Europe is that carp and other freshwater fish are still very popular - so I would recommend that the "copi" team seek advice from Czech chefs, for example. (They should maybe talk more to Czech brewers too, while they are at it... )<br /><br />I would add the rebrand of the Chinese gooseberry to the Kiwifruit in the early 1980s to the history of rebranding food names, and the UK has long used the term "rock salmon" when serving up various small sharks, such as dogfish.<br /><br />The other interesting thing for me about this item is that this is a rebranding exercise that is actually trying to make the new brand generic, rather than create a new protectable mark. A radical change from the usual mindset of the trade mark attorney!<br /><br />W.Wadrinscarnoreply@blogger.com