tag:blogger.com,1999:blog-5574479.post2432703193369221751..comments2024-03-28T16:45:51.051+00:00Comments on The IPKat: Evoking Audrey Hepburn's image in an ad is not OK, says Italian courtVerónica RodrÃguez Arguijohttp://www.blogger.com/profile/05763207846940036921noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5574479.post-42148268533959177762016-04-15T12:03:17.232+01:002016-04-15T12:03:17.232+01:00Are these issues tied to the image only? Would a b...Are these issues tied to the image only? Would a ban, say, extend to the use of the name Audrey Hepburn in the title of a fictional story? The story wouldn't involve her, but her name would be invoked as part of a tale told by a character. All references complimentary.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-7445715885513983852015-02-10T18:28:51.674+00:002015-02-10T18:28:51.674+00:00Fun possibilities all around:
If another actress ...Fun possibilities all around:<br /><br />If another actress had played the part and done a decent job, and Audrey then tried to do her more perfect version would she be prohibited based on the personality rights of the first actress?<br /><br />If the filmmaker wants to assign the rights to another company to do a remake, are they prohibited from redoing this scene? Do they need a big disclaimer saying "this is not actually Audrey because she's dead" when the scene comes up? Can they use their copyright in the old shot and substantially modify it without impacting her rights?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-78982897893006496002015-02-09T14:24:23.111+00:002015-02-09T14:24:23.111+00:00@Anonymous: thanks for your lyrics :)
@Unknown: t...@Anonymous: thanks for your lyrics :)<br /><br />@Unknown: this is a very interesting question. I guess that the film producer/director did not come into question in this case because under Italian law image rights are personality rights, which cannot be waived or assigned. Another question could be: would have Holly Golightly looked so perfect if played by an actress other than Audrey?<br />And thanks for the McQueen link!Eleonora Rosatihttps://www.blogger.com/profile/05629420303968805446noreply@blogger.comtag:blogger.com,1999:blog-5574479.post-1813158619667061472015-02-09T12:06:05.432+00:002015-02-09T12:06:05.432+00:00Ciao Eleanora!
I think you missed the original us...Ciao Eleanora!<br /><br />I think you missed the original use of the deceased celebrity - and still one of the coolest ads of all time - Steve McQueen in the Ford Puma from around 1998:<br />https://www.youtube.com/watch?v=KaP4Ns-ILzo <br /><br />I'm interested in the suggestion that the Audrey Hepburn is entitled to such rights as may exist in her portrayal of Holly Golightly. Surely those rights must be owned by the films producers or director?Unknownhttps://www.blogger.com/profile/12362541333758548474noreply@blogger.comtag:blogger.com,1999:blog-5574479.post-25838689219017150512015-02-09T10:49:28.093+00:002015-02-09T10:49:28.093+00:00All I want is an ad somewhere
Fully exposed to pub...All I want is an ad somewhere<br />Fully exposed to public glare<br />To make folk stop and stare<br />Oh, wouldn't it be luvverly?<br /><br />People thinking that it was me<br />My estate rubbing hands with glee<br />While extracting enormous fee<br />Oh, wouldn't it be luvverly!Anonymousnoreply@blogger.com