tag:blogger.com,1999:blog-5574479.post2485206948594065122..comments2024-03-28T16:45:51.051+00:00Comments on The IPKat: Is rebranding the key to reversing BlackBerry's fortunes?Verónica Rodríguez Arguijohttp://www.blogger.com/profile/05763207846940036921noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5574479.post-4850691293017264252010-07-02T10:08:16.713+01:002010-07-02T10:08:16.713+01:00"People are buying BlackBerries, but investor..."People are buying BlackBerries, but investors are not buying RIM. Why? Short answer. No buzz. Despite otninuing to reign supreme as American's smartphone of choice, RIM's BlackBerry devices are not creating enough excitement in the market."<br /><br />Not enough bubble and irrational exuberance in RIM's stock price. Oh my.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-37588681608060164872010-07-02T10:06:30.372+01:002010-07-02T10:06:30.372+01:00My marketing tip for Blackberry: forget sexy - boa...My marketing tip for Blackberry: forget sexy - boast about battery life. Apple will start shaking in their boots.TJnoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-80903759734637933132010-07-02T09:47:16.433+01:002010-07-02T09:47:16.433+01:00It doesn't seem too difficult, Apple have mana...It doesn't seem too difficult, Apple have managed to avoid the price of its products moving to their long run marginal cost (which, if the various tech disassembly-into-bill-of-materials sites are to be believed) is "not much" so Apple generates a high ROI which translates to a high share price. Something it has got good track record on. <br /><br />As I understand it, Blackberry positioned itself as a no fluff business gadget.<br /><br />Android attaches the brand of Google to Free/Open Source Software (which captures the innovation of the bazaar), to anybody's hardware, so it can be fluffier and cheaper, but still give good ROI.<br /><br />All three products have made their bed, it seems to me, and repositioning would require considerable amounts of strategy boutique whale song and incense but not necessarily much success.<br /><br />Look at the other software driven company that continually tries to get down with the kids but fails.Gentoohttps://www.blogger.com/profile/05063939954837162413noreply@blogger.comtag:blogger.com,1999:blog-5574479.post-44961762978116237952010-07-02T08:58:52.248+01:002010-07-02T08:58:52.248+01:00Anonymous at 7:50 - read the whole sentence: it is...Anonymous at 7:50 - read the whole sentence: it is RIMs market share that appears to be in decline.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-5917397107568443882010-07-02T07:50:40.451+01:002010-07-02T07:50:40.451+01:00'Android-based devices appears to continue to ...'Android-based devices appears to continue to decline', must be wishful-thinking. By XPERIA (Android-based) Sony-Ericson has brought ‘the Sexy Back’ to this former less sexy manufacturer.Anonymousnoreply@blogger.com