tag:blogger.com,1999:blog-5574479.post4872815623859202143..comments2024-03-28T16:45:51.051+00:00Comments on The IPKat: Live better, live dangerously: slogans in RussiaVerónica RodrÃguez Arguijohttp://www.blogger.com/profile/05763207846940036921noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5574479.post-86033397747566227562011-09-02T00:54:26.781+01:002011-09-02T00:54:26.781+01:00I'm ambivalent about the idea that the either ...I'm ambivalent about the idea that the either slogan lacks distinctiveness. A slogan, even a simple slogan, can surely acquire distinctiveness as easily as can a word, a simple picture, a shape, or even a colour. <br /><br />One must not, in my view, confuse simplicity and a lack of exoticism for a lack of distinctiveness - the best and most recognisable slogans are both simple and use language which isn't tortured. <br /><br />Indeed, I think it's the stark simplicity of the phrase which makes it distinctive. And of course the fact that a slogan doesn't identify an undertaking doesn't mean that it doesn't distinguish it.David Thomashttp://www.fashion-photographer.orgnoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-59047877818158969632011-09-01T17:20:22.945+01:002011-09-01T17:20:22.945+01:00Is mighty Merpel aware of the very large North Ame...Is mighty Merpel aware of the very large North American shoe store chain called PAYLESS?<br /><br />http://www.payless.comAnonymousnoreply@blogger.com