tag:blogger.com,1999:blog-5574479.post5441815340363415634..comments2024-03-28T16:45:51.051+00:00Comments on The IPKat: From Coca-Cola Zero to Coca-Cola Zero Sugar: big deal or no deal?Verónica Rodríguez Arguijohttp://www.blogger.com/profile/05763207846940036921noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-5574479.post-63178353895994432122017-08-17T12:10:29.256+01:002017-08-17T12:10:29.256+01:00Picking up on Mark Summerfield's comment on th...Picking up on Mark Summerfield's comment on the similarity of ZERO SUGAR branding, I wonder if it's that much of a stretch to fathom that Coca-Cola are looking to replacing their "original" recipe.<br /><br />On review of articles such as "Coca-Cola's business shows a bleak future for soda", "Soda Consumption Falls to 30-Year Low In The U.S." and "Coca-Cola defiant as Coke Life sales plummet", it would not be unreasonable to forecast consolidation and even replacement as consumers become increasingly aware of sugar content and more skeptical of artificial sweeteners.LegalTonynoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-75439917386950623832017-08-11T10:30:07.662+01:002017-08-11T10:30:07.662+01:00I seem to have missed the critical issue: which on...I seem to have missed the critical issue: which one tastes best with whisky?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-27520635496790177752017-08-01T13:13:40.094+01:002017-08-01T13:13:40.094+01:00I love all forms of coke!I love all forms of coke!Bennienoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-29404221896878297022017-08-01T12:29:24.768+01:002017-08-01T12:29:24.768+01:00For a number of years Coca Cola has fought to get ...For a number of years Coca Cola has fought to get the word ZERO in multiple jurisdictions. As part of that exercise it has suggested that the word ZERO is distinctive and must, as a result, have concluded that this constitutes a separate sub-brand of the same, alongside the "core".<br /><br />By changing to COCA COLA ZERO SUGAR this makes it subservient to the "core" brand and reinforces that. It also places them in a different argument with regard to other ZERO brands in other countries. If you are launching ZERO into new territories and they are empty then alleging distinctiveness is not an issue; start seeing other ZERO registrations in new territories and suddenly you have a potential legal issues. The answer: move across to ZERO SUGAR and say it is all descriptive use so you dont have to worry about existing ZERO brands.<br /><br />Let's see whether they drop their ZERO registrations and/or start defending the ZERO SUGAR brand against other ZERO marks.<br /><br />Would also be interesting to learn whether ZERO in some languages is synonymous with "not very good" when not combined with SUGAR..The iPuffinnoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-60041177539359281042017-08-01T11:58:24.062+01:002017-08-01T11:58:24.062+01:00I guess time will tell if they have done their hom...I guess time will tell if they have done their homework.<br /><br /><br /><br /><a href="https://sexinnews.blogspot.com/" rel="nofollow">แตกใน xxx</a>UplayOnlinehttps://www.blogger.com/profile/07056159688537638797noreply@blogger.comtag:blogger.com,1999:blog-5574479.post-26685284390298459782017-07-30T10:07:22.301+01:002017-07-30T10:07:22.301+01:00Oddly, here in Australia the replacement product i...Oddly, here in Australia the replacement product is named Coca-Cola No Sugar. It has, in fact, already launched, however there is to be a period of overlap before the old product is phased out, so No Sugar is sitting on the shelves side-by-side with Zero.<br /><br />The fact that No Sugar adopts a more uniform get-up with regular Coca-Cola actually makes it a bit hard to pick out at first glance. From a branding perspective it does seem a strange strategy, but I guess time will tell if they have done their homework.<br /><br />The marketing message here is that No Sugar is the result of years of research to develop a sugar-free formulation that is as close as possible in taste to the original full sugar product, i.e. it is actually different from Coke Zero. The soft launch strategy means that we can easily all do our own side-by-side comparisons. For what it's worth, I can taste a difference, and at first sip I think the new product does taste more like original Coke. However, I'm not sure if that's such a good thing, because original Coke tastes very sweet to my palate these days. And Coke No Sugar still has that slightly astringent aftertaste that is characteristic of aspartame. I have actually found it to be quite pleasant with a generous squeeze of lime added.Mark Summerfieldhttps://www.blogger.com/profile/14248944408169799436noreply@blogger.comtag:blogger.com,1999:blog-5574479.post-68175987983497425782017-07-30T04:16:16.904+01:002017-07-30T04:16:16.904+01:00Maybe good marketing. But then, maybe not. Lest we...Maybe good marketing. But then, maybe not. Lest we forget: New Coke.<br /><br />Maybe not so good TM strategy. <br /><br />Big corporations can sometimes make big mistakes.<br /><br />"Zero Sugar" seems bigly descriptive and non-distinctive.<br /><br />Uncle WigglyUncle Wiggilynoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-35430369182127551772017-07-29T22:03:08.082+01:002017-07-29T22:03:08.082+01:00One wonders if this will be a repeat of the disast...One wonders if this will be a repeat of the disastrous change to the recipe some years ago that did wonders for Pepsi-Cola's sales. Hopefully they have used a different focus group. Anonymousnoreply@blogger.com