tag:blogger.com,1999:blog-5574479.post633593070204542406..comments2024-03-29T06:53:23.405+00:00Comments on The IPKat: It's Time to Teach about Branding; Or Is It?Verónica RodrÃguez Arguijohttp://www.blogger.com/profile/05763207846940036921noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5574479.post-58304568900626623182010-04-01T18:33:08.574+01:002010-04-01T18:33:08.574+01:00Jack,
Thanks for your observations. I agree that ...Jack,<br /><br />Thanks for your observations. I agree that you have identified three principal vantages of branding. The problem, from my experience, is that within a company: (i) there may well not be an in-house IP/trademark person; (ii) the marketers may be scattered throughout a number of functions; and (iii) brand valuation is often an out-sourced task carried out by independent consultants or accountants. As a result, it can be and often is difficult to get one's arms around branding within the company setting.Neil Wilkofhttps://www.blogger.com/profile/04200865773480720037noreply@blogger.comtag:blogger.com,1999:blog-5574479.post-70163996018949071532010-04-01T14:23:40.503+01:002010-04-01T14:23:40.503+01:00Describing how branding is viewed within a company...Describing how branding is viewed within a company by IP attorneys (a melange of protectable and non protectable elements), marketers (selling power; customer loyalty; price premium) and finance departments (monetized asset; source of long term growth), I find useful when explaining branding.jack mcvootynoreply@blogger.com