tag:blogger.com,1999:blog-5574479.post7833513184233434157..comments2024-03-29T12:23:31.959+00:00Comments on The IPKat: The Innovation OlympicsVerónica RodrÃguez Arguijohttp://www.blogger.com/profile/05763207846940036921noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5574479.post-51505119258807163322010-06-21T03:01:35.095+01:002010-06-21T03:01:35.095+01:00Aren't Philips and Panasonic two of the world&...Aren't Philips and Panasonic two of the world's top patent applicants, according to other statistics? Yet they don't appear in this list. <br /><br />An easy bit of research would be to correlate those two datasets, and see how Bloomberg's survey (which is not quantitative but just looks at people's 'perceptions of innovation') compares to 'hard innovation' (well, patent applications). My feeling is, no correlation. What does that tell us?<br /><br />Perceptions are probably more important than reality (for raising capital, making sales etc) so maybe companies should be spending their money on branding not patents...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-90626837609883986992010-06-18T11:22:13.203+01:002010-06-18T11:22:13.203+01:00Anonymous,
There is the "next big thing"...Anonymous,<br /><br />There is the "next big thing" is management-speak, namely "reverse engineering", which roughly is innovation moving from the so-called developing world to the so-called developed world. A good example are certain healthcare clinics in India that are drawing a lot of attention in Western countries.<br /><br />We agree--Innovation is certainly not equivalent to IP.Neil Wilofnoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-35164219070420271022010-06-17T11:54:20.737+01:002010-06-17T11:54:20.737+01:00How about Bavaria? Get people in an orange crowd t...How about Bavaria? Get people in an orange crowd to wear orange clothes virtually indistinguishable from every other piece of orange clothing, don't use any identifying logos, don't tell anyone what you're doing and still get billions of people aware of your product with the unwitting (or is that unwitted?) help of FIFA?<br /><br />Surely a perfect case of innovation but not using any IP (you achieve it anonymously or target others IP by ambush marketing).Anonymousnoreply@blogger.com