tag:blogger.com,1999:blog-5574479.post2762591622152094257..comments2024-03-28T16:45:51.051+00:00Comments on The IPKat: The CFO: Your Trade Mark Window to the CompanyVerónica Rodríguez Arguijohttp://www.blogger.com/profile/05763207846940036921noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5574479.post-67875120717258000002011-08-18T23:54:41.542+01:002011-08-18T23:54:41.542+01:00I think it matters what type of company you are de...I think it matters what type of company you are dealing with. Companies that are focused on establishing their brand in the marketplace may be more focused on ip issues whereas others really don't care at all.Part Time Cfo Advisorhttp://www.fractionalcfo.netnoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-32266099959417247332011-07-15T12:42:44.635+01:002011-07-15T12:42:44.635+01:00Agree about the IP Manager – and most of the time ...Agree about the IP Manager – and most of the time my experience has been the same with CFOs. However, we have found an absolutely superb CFO of a technology company whose key mission has been to turn the company around to recognizing the value of its intangible assets in all its shapes and forms. He is the one who is working to turn the tide. I can therefore vouch for the fact that there are those CFO’s out there who “get it”! Long may they live!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5574479.post-47472205772992662162011-07-15T11:25:39.077+01:002011-07-15T11:25:39.077+01:00Well I thing that in the case of middle and large ...Well I thing that in the case of middle and large companies is more suitable to exist a position of IP manager who can play the role of a connection between Marketing department and legal persons ( It doesn't matter if this person is in-house or outside).<br />By this way I think that all trademarks will be managed as intangible assets than just as an ordinary expense.<br /><br />Ventsi StoilovAnonymousnoreply@blogger.com