Sadly this Kat, as is well known to readers of this weblog, is not the world's most talented modern linguist. Accordingly he will occasionally grapple with a foreign language text but generally in order to be baffled by it. However, there are times when actions -- legal actions at any rate -- speak louder than words and times when judicial decisions transcend all barriers to communication. One such decision is yesterday's ruling in Case T-240/13 Aldi Einkauf GmbH & Co. OHG v OHIM, Alifoods, SA, a ruling which this Kat has tackled in French but with a good deal of help from an electronic translation service.
|Might consumers believe|
that this is Aldi Cat?
OHIM's Opposition Division dismissed Aldi's objections. The Board of Appeal dismissed Aldi's appeal and yesterday the General Court affirmed their decision. The decision was a carefully reasoned one, spanning some 79 paragraphs, and appears to have addressed and then rejected every one of Aldi's objections and anxieties. Indeed, the court appears to have thought the Board of Appeal erred in considering that there was any similarity at all between the respective marks.
Merpel is delighted that Aldi is so keen to take the part of the consumer and to ensure that no likelihood of confusion exists, so that no-one should ever venture into contact with Alicante-based Alifoods' products and believe for a moment that they are in any way connected with Aldi. She is however a little surprised that a company such as Aldi, which has shown what might be considered a cavalier disregard for the likelihood of confusion of consumers and for the cherished intellectual property rights of others, should be such a sensitive soul when even an imaginary threat to its own brand name is concerned.
The IPKat expects that Aldi will appeal, because it is cheap and easy to do so, and that the result will remain the same. He also notes that there is another pretty Alifoods logo knocking around (illustrated, right)) and wonders whether there is any connection?
Earlier Katposts on Aldi's, er, robust treatment of the goodwill of others here, here and here
More on Alifoods here.