How much publicity is needed before a trade mark applicant can no longer credibly deny knowledge of another party’s sign? In decision R2260/2025-4 , the Board of Appeal (“BoA”) of the European Union Intellectual Property Office (“EUIPO”) had little difficulty concluding that the applicant for the EU trade mark “Truth Social” was fully aware of the highly publicised plans of Donald J. Trump to launch a social media platform under the same name. Background On 21 October 2021, a private individual applied for registration of EU trade mark “Truth Social” for the following services: Class 35: Advertising, marketing and promotional services. Class 42: IT services; design services; scientific technological services [sic!]; testing, authentication and quality control. Class 45: Online social networking services; computer dating services. After the mark’s registration in 2022, T Media Tech LLC (“TMT”) filed an invalidity application based on bad faith. TMT is an American media and technology ...