The IPKat: Ashley Madison

Passionate about IP! Since June 2003 the IPKat has covered copyright, patent, trade mark, designs, info-tech and confidentiality issues from a mainly UK and European perspective. Read, post comments and participate!

The team is Eleonora Rosati, Annsley Merelle Ward and Merpel. E-mail the Kats here!

The team is joined by GuestKats Söğüt Atilla, Oliver Fairhurst, Claire Gregg, Georgia Jenkins and Marcel Pemsel.

SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Rose Hughes (PatKat) and Jocelyn Bosse (Book Review Editor).

InternKats: Wissam Bentazar, Simone Lorenzi and Kliment Markov.

Results for Ashley Madison

The branding and rebranding of infidelity

How far can rebranding take a company after it has experienced a serious challenge to its brand, especially when your branded service is ...

Neil Wilkof - Friday, August 26, 2016

The branding and rebranding of infidelity

Reviewed by Neil Wilkof on Friday, August 26, 2016 Rating: 5

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