The U.S. college admission scandal: when brands, brand equity and status "break bad"
Can there be another notion in the IP lexicon that has taken on more faces that “brand”? One starts with the fact that “brand” is not a s...
Neil Wilkof -
Monday, March 18, 2019
The U.S. college admission scandal: when brands, brand equity and status "break bad"
Reviewed by Neil Wilkof
on
Monday, March 18, 2019
Rating:
Reviewed by Neil Wilkof
on
Monday, March 18, 2019
Rating:
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