Passionate about IP! Since June 2003 the IPKat has covered copyright, patent, trade mark, designs, info-tech and confidentiality issues from a mainly UK and European perspective. Read, post comments and participate!

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The team is joined by GuestKats Söğüt Atilla, Oliver Fairhurst, Claire Gregg, Georgia Jenkins and Marcel Pemsel.

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Results for acquired distinctiveness
More than a ‘box of flowers’, FLOWERBX is good enough for Posh Spice and not descriptive of florist-related goods and services More than a ‘box of flowers’, FLOWERBX is good enough for Posh Spice and not descriptive of florist-related goods and services Reviewed by Georgia Jenkins on Tuesday, September 15, 2026 Rating: 5
When acquired distinctiveness is not enough to establish inherent distinctiveness When acquired distinctiveness is not enough to establish inherent distinctiveness Reviewed by Marcel Pemsel on Thursday, July 09, 2026 Rating: 5
Keep dry and carry on: High Court finds that D-ROBE infringes DRYROBE Keep dry and carry on: High Court finds that D-ROBE infringes DRYROBE Reviewed by Söğüt Atilla-Aydın on Saturday, December 20, 2025 Rating: 5
Glaxo’s colour trade mark for inhalers invalidated Glaxo’s colour trade mark for inhalers invalidated Reviewed by Marcel Pemsel on Tuesday, May 20, 2025 Rating: 5
Has green-and-orange combination acquired distinctiveness for agricultural machines? No, says the EUIPO Has green-and-orange combination acquired distinctiveness for agricultural machines? No, says the EUIPO Reviewed by Söğüt Atilla-Aydın on Monday, March 24, 2025 Rating: 5
Abbott v Sinocare: 3D mark for glucose sensor invalid Abbott v Sinocare: 3D mark for glucose sensor invalid Reviewed by Oliver Fairhurst on Thursday, February 20, 2025 Rating: 5
Who is the queen of fruits? Who is the queen of fruits? Reviewed by Marcel Pemsel on Monday, June 17, 2024 Rating: 5
Veuve Clicquot colour trade mark about to be cancelled? Veuve Clicquot colour trade mark about to be cancelled? Reviewed by Marcel Pemsel on Monday, April 01, 2024 Rating: 5
Prada’s Triangle pattern (mostly) not inherently distinctive to be a trade mark, says EUIPO Board of Appeal Prada’s Triangle pattern (mostly) not inherently distinctive to be a trade mark, says EUIPO Board of Appeal Reviewed by Eleonora Rosati on Sunday, January 07, 2024 Rating: 5
The Grand Board of EUIPO ruled in the ICELAND case: Both contested EUTMs were registered in breach of Article 7(1)(c) EUTMR The Grand Board of EUIPO ruled in the ICELAND case: Both contested EUTMs were registered in breach of Article 7(1)(c) EUTMR Reviewed by Giorgio Luceri on Friday, December 23, 2022 Rating: 5
The post-Brexit trade mark order: (ir)relevance of use and acquired distinctiveness in the UK for EU trade marks The post-Brexit trade mark order: (ir)relevance of use and acquired distinctiveness in the UK for EU trade marks Reviewed by Nedim Malovic on Sunday, December 11, 2022 Rating: 5
Can Vuitton's Damier Azur pattern be a trade mark? General Court rejects claim of acquired distinctiveness through use Can Vuitton's Damier Azur pattern be a trade mark? General Court rejects claim of acquired distinctiveness through use Reviewed by Eleonora Rosati on Wednesday, October 19, 2022 Rating: 5
Acquired distinctiveness and sub-brands - Tefal ‘red dot’ mark is denied trade mark protection by UKIPO Acquired distinctiveness and sub-brands - Tefal ‘red dot’ mark is denied trade mark protection by UKIPO Reviewed by Riana Harvey on Wednesday, December 16, 2020 Rating: 5
Never Too Late: if you missed the IPKat last week Never Too Late: if you missed the IPKat last week Reviewed by Anastasiia Kyrylenko on Sunday, June 28, 2020 Rating: 5
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