The IPKat: brand rankings

Passionate about IP! Since June 2003 the IPKat has covered copyright, patent, trade mark, designs, info-tech and confidentiality issues from a mainly UK and European perspective. Read, post comments and participate!

The team is Eleonora Rosati, Annsley Merelle Ward and Merpel. E-mail the Kats here!

The team is joined by GuestKats Söğüt Atilla, Oliver Fairhurst, Claire Gregg, Georgia Jenkins and Marcel Pemsel.

SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Rose Hughes (PatKat) and Jocelyn Bosse (Book Review Editor).

InternKats: Wissam Bentazar, Simone Lorenzi and Kliment Markov.

Results for brand rankings

The Surprising (?) Strength of the Mercedes-Benz Brand

It has been a while since this Kat has considered the thorny issue of brand rankings and brand value. But a recent piece on Daimler/Merced...

Neil Wilkof - Sunday, December 15, 2013

The Surprising (?) Strength of the Mercedes-Benz Brand

Reviewed by Neil Wilkof on Sunday, December 15, 2013 Rating: 5

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