New Scientist's Feedback column for 1 June lists some deliciously (in)appropriate business names, or "antinyms" as they have considered dubbing them. They include the Impact driving school, two airlines (Penguin and Emu) named after flightless birds, a security company named Lowe Security and the Nessun Dorma (the Italian for "no-one sleeps") guest house.
The IPKat suspects that the public finds these names not merely memorable but sweetly enduring. Choice of antinyms such as these is also less likely to draw a business into name conflicts with its competitors than the endlessly allusive/descriptive names that many industries seem to favour these days (despite the frequently-experienced difficulty in registering them as trade marks).
Funny (and not-so-funny) names for people and businesses here, here and here
Funny names for molecules and places
Wednesday, 16 June 2004
Posted by Jeremy at 9:11:00 a.m.