|NoTW: in happier times|
This post does not propose to report or comment on the allegations, since they have been so extensively covered by British news sources and spread via the social media. Instead, it looks at one small IP-related topic: what happens when a trading name becomes toxic.
The News of the World was Britain's best-selling Sunday newspaper, attracting copious quantities of lucrative advertising revenue. Over the past couple of days, a host of advertisers have either announced that they were pulling out of advertising with the paper or were considering doing so. Without advertising, there is little point in printing the paper. Accordingly it makes business sense to cease publication.
|Sorry, News Group -- the|
Sunday Sun got there first
If a swift rebrand and relaunch is planned, either the workforce has not been told or the National Union of Journalists (NUJ) has performed an improbable and masterly act of collusion. The NUJ's statement here appears to pull no punches in its condemnation both of the decision to close the paper and of those who took that decision. This Kat never had much time for the paper, but is saddened that, faced with a choice between reform or death, its proprietors so quickly took the latter option.
Merpel finds it difficult to imagine that the experienced and cunning business brains at the top of Rupert Murdoch's publishing empire will have leaped to a rash and random decision to kill the title without having thought carefully through all the consequences and, indeed, without having a Plan B and even a Plan C if their initial thinking doesn't work out. She wonders whether readers have any ideas what these plans might be ...
News of the World: more background here