The BBC reports that an advertising agency has had an unexpected success with a spoof website (www.whatbrandareyou.com) that it set up. The site pokes fun at the trend for companies to rebrand at great expense with “nonsense” names such as Corus and Arriva by offering to generate a new name for a company once the existing name, core value and main goal of the company is inputted. However, names that the site generates are actually being used by genuine companies which have registered certain of them with Companies House, although the directors of those companies claim not to know of the website.
The IPKat is rather impressed by all these “nonsensical” names. On the one hand, they sound meaningful enough to suggest to consumers that there is a fundamental value lurking behind the brand but on the other hand, they are in fact pretty meaningless, which means that they are not precluded from being registered as trade marks. However, he is not impressed with the website’s suggested name – rest assured, the IPKat will NOT be rebranding as “Subigo” any time soon.
Definition of “subigo” here
A spot of rebranding here
Silly names here, here and here
The IPKat is rather impressed by all these “nonsensical” names. On the one hand, they sound meaningful enough to suggest to consumers that there is a fundamental value lurking behind the brand but on the other hand, they are in fact pretty meaningless, which means that they are not precluded from being registered as trade marks. However, he is not impressed with the website’s suggested name – rest assured, the IPKat will NOT be rebranding as “Subigo” any time soon.
Definition of “subigo” here
A spot of rebranding here
Silly names here, here and here
NAME CHANGES FOR FREE!
![<strong>NAME CHANGES FOR FREE!</strong>]()
Reviewed by Anonymous
on
Tuesday, November 18, 2003
Rating:
Follow the IPKat on LinkedIn 
![[Guest post] Thou shalt not discriminate the Lego block over any other kind of product – GRUR speaks out on C-211/24](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWJYQUJNvYydrZcjwSHPuxd14xX3_48aBusHKBogY-Wg1BPSJSABbFFjmGiUV3aqG2npP9xYaIl1vtWK5AsqGOQPgRD2TWFLhyyc4xGm1fHDD-tt9kHcrSSgAyju2P9wSKz0VW6h7D5MD4Hxd9vREyxKYzlMRNXxxtxc3DiNsXppfVaxgSxAMV/s72-c/21742619125_7c9e53cd39_o.png)
![[Guest post] Comparison of wine and gin: the EUIPO’s unquestionable Similarity Tool](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNfTEBXiPVS0XjZi4mNE1OtXLxXiEp1PUgcUK7MMMXlfyTkO5SMXv-VCMXXNdS_F1XdMMxYca1VbBTGvvDeTVpo5x-5YwR7atQJmK3x32T8LACpf4308kht3nEtaxPwEPcGGrB0s5xjGktmQPOiVwPVLRO5JbW19qupc7xUtiVutvaWHow0OpBkA/s72-c/Picture%201.jpg)
![[Guest post] Muddying the waters of copyright – a rapid reaction to today’s IPEC decision which sees the sinking of the WaterRower’s claims for copyright protection](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7chFANC7ppmZl4_nlR6_hZEcg6cOhVEJNVXqki4p82BoVlcLFotuOXzHWYD5lKLiiK_kRoWeXmJjjaV2DpoKsAWq8U3LFioO5W_841a9gcfDIFjvZWcGqfnr0jWJNtyXptIYR_8bxCssaDkJ9KMokuSqy1g65Il7p2hPwo4MfRCEGoUPQJesvbg/s72-w400-c-h189/Screenshot%202024-11-11%20at%2018.20.45.png)
Posts
No comments:
All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.
It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.
Learn more here: http://ipkitten.blogspot.com/p/want-to-complain.html