While Jeremy is returning from the INTA conference in
Munich, here is a few bits of information gleaned here and there.
A Trademark
Infringement Suit is Not Easy to Wipe Off
I learned about this story reading this
tweet from New York
trademark attorney Roberto Ledesma.
The father of two teenage entrepreneurs filed a
petition on
change.org, asking the President of the company suing his daughters for
trademark infringement to “
end [its]
vicious and frivolous law suit.”
These are the facts, as written by the petitioner on
change.org. His daughters Sophia and Marissa invented a product to clean cell
phones. They first paired a mundane microfiber cloth with double-faced tape,
and, after some adjustments, created a new product, a sticker which can also be
used to clean cell phones and other similar surfaces.
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This Cat Will Not Be Sued For Messing Up The House |
The product was named Hypewipes, and the father of the girls
applied for the trademark. The Hypewipes trade mark is registered since August
12, 2014 in class 16 for “Decalcomanias,
decals and stickers not impregnated with cleansing compounds also to be used
for cleaning electronic devices.”
According to the change.org petition, the Current
Technologies company, which manufactures cleaning supplies, sent the teenagers a
cease-and-desist letter, asking them to stop selling the Hypewipes product as
its mark infringes on Current Technologies Hype-Wipe mark for bleach
towelettes.
Current Technologies then filed a trademark infringement
lawsuit last June in the Southern District of New York. A copy of the
complaint is provided by New York trademark attorney
Mark H. Jaffe here. Current
Technologies claims trade mark infringement, false designation of origin and
unfair competition. It is seeking injunctive relief and $1,000,000 in
damages.
The complaint states that consumer would be confused as to
the source of the product, but this is a debatable statement, as both products
appear to be different, even though their function is to clean. One product is a
novelty item, marketed as a stocking stuffer for teenagers, while the other is
used by hospital workers to sanitize. One hopes that the person is charge of
buying hospital cleaning supplies is able to discern the two products. One
could also argue that consumers are not likely to believe that the Current
Technology company went into the novelty business, especially as the brand is
probably known mainly by the aforementioned hospital cleaning-supplies buyers.
I believe defendants would be able to argue in court that
there is no likelihood of confusion, but litigating is costly. The Copyright
Office is considering a small claims court for copyright infringement suits. The
USPTO already has a
probono program to help individuals filing for a patent.
Expanding this program to trademark infringement defense could be helpful to
entrepreneurs as well.
Anyway, the HypeWipes.com website now automatically redirects
to a new site named PicPoc.co, and so it seems that the teenage girls have
chosen to desist instead of taking the costly route of defending their trade
mark in court.
Interesting Webinar Tomorrow
on Corporate IP Portfolio
Kat Friend James Nurton, the editor of the Managing
Intellectual Property magazine, kindly informed us of this interesting [free] webinar
which will take place tomorrow, December
11, at 6PM London time, 1 PM New York time. It will take the form of a
discussion. The speakers will be Dana Rao, VP of litigation at Adobe, Douglas
Luftman, VP and Chief IP Counsel for NetApp, and Bill Soward, COO of Lecorpio.
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He Enjoyed the Webinar! |
Speakers will share their insights into their IP strategies,
how they are developed, how the different parts of their companies work
together, and how these strategies have changed over time. They will also talk
about the balance between quality and quantity in an IP portfolio.
More details about the webinar are available
here. You can register
for this free webinar
here.
U.S Copyright Office
Upcoming Copyright Matter Program
The U.S Copyright Office has announced its Copyright Matter
program. It will take place on February 26 in Washington D.C. and will mix copyright
discussion and artistic performances.
“The U.S. Copyright Office is pleased to announce a Copyright Matters
program taking place on Wednesday, February 25 and featuring leaders of the
American Society of Composers, Authors, and Publishers on the occasion of
ASCAP’s 100th birthday.
The
program will include musical performances as well as a discussion of the
history and future of composers, authors, and publishers. It will feature
ASCAP’s president and chairman, Paul Williams (Love Boat theme; Rainbow
Connection; We’ve Only Just Begun), and Jimmy Webb, ASCAP’s vice chairman (By
the Time I Get to Phoenix; MacArthur Park; Wichita Lineman; Up, Up and Away).“
I had no idea that the same composer created the
Love Boat theme and
We’ve Only Just Begun. That gave me this [brilliant] idea: how
about a copyright law cruise, mixing copyright lectures by day and
entertainment at night?
Julie would be proud.
Lego Man
Talking about art, I rather like this
art project from Dutch
artist Ego Leonard (probably not a real name…)
Ego Leonard has created several eight-foot tall fiberglass “Lego-Men.”
They do not fit into a doll house, a mini train, or a pocket, but they can circumnavigate
(circum swim?) the world, as Ego Leonard send them off to sea and records their
landings on his
Facebook page.
One of them recently washed ashore in Japan, where it was
welcomed by a surfer and his dog. On the front of this Lego Man are written the
words: “No Real Than You Are.” I guess that leave us to decide if Lego Man is
“more” or “less” real as we are, according to our mood or our current
inclination to philosophize. Ego Leonard
also designs prints and paints artworks with Lego characters as their subjects.
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Let's Talk About Lego Cat, Shall We? |
This is how Ego Leonard presented himself on his Facebook
page:
“My name is Ego
Leonard and according to you I come from the virtual world. A world that for me
represents happiness, solidarity, all green and blossoming, with no rules or
limitations.”
A virtual world may have no rules or limitations but our
real world does have some, including copyright laws.
Lego Man made its way to Florida in 2011. From a U.S. law point of view, the work of Ego Leonard would
likely be considered fair use, but what about other countries? If Lego Man
would make its way to a country with no fair use exceptions to copyright
infringement, could Lego then sue the artist in this country for copyright
infringement? Lego shows no interest in suing Ego Leonard, so the question is
purely rhetorical.
Duluth Files Motion
to Dismiss in Right of Publicity Case
I
wrote a while ago about the case where Don Henley claimed
that the Duluth company violated his right of publicity when creating an ad
urging consumers to “Don a Henley.”
Defendant filed a
motion to dismiss on December 4 and claims
that the ad is not a violation of Plaintiff’s right of publicity, “
but rather is an expression of free speech
which uses portions of Mr. Henley’s name in a transformative nature invoking
the protection of the First Amendment of the United States Constitution”
and that “
the advertisement is obviously
a joke.”
The motion quotes Comedy
III as such: “Because celebrities
take on public meaning, the appropriation of their likenesses may have
important uses in uninhibited debate on public issues, particularly debates
about culture and values. And because celebrities take on personal meanings to
many individuals in the society, the creative appropriation of celebrity images
can be an important avenue of individual expression.”
Defendant also argues that the use of Plaintiff’s name was
transformative, and, as such, protected by the First Amendment.
It is, however, difficult to understand how the Duluth ad
can be compared to a “debate on public
issues.” The Comedy III case was
about an artist creating tee-shirts using the resemblance of The Three Stooges,
and the California Supreme Court noted then that the case was not about
advertising.
It is true that, as mentioned in the motion to dismiss, the First
Amendment protects commercial speech, but that does not mean that commercial
speech is necessarily a debate on public issues. In Comedy III, the Court noted that “[t]he right of publicity is
often invoked in the context of commercial speech when the appropriation of a
celebrity likeness creates a false and misleading impression that the celebrity
is endorsing a product” and that “the
First Amendment does not protect false and misleading commercial speech.”
Will Defendant’s argument that “Duluth is not merchandising Mr. Henley’s name -quite the contrary- it
is making a joke and Duluth’s right to make a joke at Mr. Henley’s expense
(whether that joke is funny or not) must be protected under the First Amendment”
convince the Court?
Around the Blogs
Boston IP attorney David Kluft wrote an engaging
blog post
this week which will be particularly helpful to IP law firms still scrambling
to organize their Holiday office party.
David proposes to serve “one
of the many beverages that were the subject of a trademark or similar dispute
in 2014” and goes on by providing the (long) list of beers and wines which
had to hire the service of an IP attorney this year. An interesting and fun
read.
A votre Santé!
The problem is not just likelihood of confusion, but also dilution and branding. I don't think they'll collect a million dollars, but one has to stop third parties choosing confusingly similar names. The teenagers could have done due diligence...
ReplyDeleteHello Michael,
ReplyDeleteThank you for your comment.
In the US, only famous marks can claim dilution, including dilution by blurring, and the Plaintiff would have to prove that the Hype-Wipe mark is famous. It is doubtful it could prove it, and Plaintiff seems to be aware of it, as it did not claim dilution in its complaint.
As for due diligence, Defendants'mark was registered by the USPTO, and so one can argue that they indeed performed due diligence.
The mark was published for opposition before publication, but Plaintiff did not come forward then. Instead, it sent a cease-and-desist letter to Defendants after their mark was registered, and then filed a suit.
There is room for debate to find out who is right, the USPTO/Defendant or the Plaintiff? Unfortunately, debating became a too-costly option for Defendants after the suit was filed. That was my point.