For the half-year to 31 December 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Rebecca Gulbul, Lucas Michels and Marie-Andrée Weiss.

Regular round-ups of the previous week's blogposts are kindly compiled by Alberto Bellan.

Monday, 16 August 2004

COMPANY CASHES IN ON ADVERTISING

AdAge reports that an American company is using currency for its adverts. Boodle, an online coupon company, is affixing circular inserts featuring its trade mark and a slogan on the back of 25 cent pieces which it will leave in the returned change slots of vending machines, payphones and the like. The inserts are removable to avoid damaging US currency, which is an offence in the States.

The IPKat says, are there no limits to where those intrepid little trade marks will get to?

More things to do with money here and here

3 comments:

Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a email it marketing yourself site/blog. It pretty much covers email it marketing yourself related stuff.

Come and check it out if you get time :-)

Dan said...

Good blog but without pay per click advertising you have little chance of selling anything.

Anonymous said...

"No Charge Online Advertising Channels For Any Business"

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