Yahoo reports that Arnold Schwarzenegger, Governor of California, has settled a publicity rights case that he brought two years ago before the US District Court of Southern California. Fred Martin Motor Company of Ohio made unauthorised use of Schwarzenegger’s name and image in advertisements for its car dealership in Akron, Ohio, much to the Terminator’s displeasure. Schwarzenegger has already reached a settlement with the advertising agency that was responsible for the campaign.
The IPKat says Schwarzenegger wouldn’t win such an action in the UK unless he could show that customers were misled by the use of his image, in which case he might succeed in a passing off action. However, if he owned the copyright in the pictures used in the advertising campaign, he may be able to stop their use that way.
Logon to one of Arnie’s official websites here here, here or here
A car fit for the Govenor here and here
The IPKat says Schwarzenegger wouldn’t win such an action in the UK unless he could show that customers were misled by the use of his image, in which case he might succeed in a passing off action. However, if he owned the copyright in the pictures used in the advertising campaign, he may be able to stop their use that way.
Logon to one of Arnie’s official websites here here, here or here
A car fit for the Govenor here and here
ARNIE SAYS "HASTA LA VISTA "TO CAR COMPANY
![ARNIE SAYS "HASTA LA VISTA "TO CAR COMPANY]()
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Think that will drive you some extra traffic?
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